Diving promotion

What if the dive industry could work together to produce a TV program?

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This could work in every country. It would generate a lot of programs around the world, for people to watch. This could be done in several ways, here are a couple of ideas based on the U.K.

As seen on TV

As seen on TV

Around the U.K. there are hundreds, if not thousands, of dives completed every week. With the arrival of sports cameras to suit all budgets, there is a lot of footage being taken. It’s not all good but most could be edited down into short usable clips. Clips of a single dive site could be collated, they could then be used to create the basis for a program. Editing of potentially hundreds of clips sounds a nightmare, if you have a local university that teaches media studies, the students could be used to do the first edit. Reducing 40 minute videos into a clip that suits, it may just be a few seconds of genius or luck by the cameraman. A willing presenter can then talk to people at the dive site or on a boat near the dive site. The key to a good program will be in the final edit, which takes time. With the amount of footage available, it would be easy to make a 30 minute program for most sites. Due to programming styles, allowing for start and end titles and adverts, this is only two 11 minute segments. There will be more about programming later.

The U.K. has many stories and secrets to be unveiled. In 2016, I embarked on a quest to find the Darlwyne, a motor cruiser lost in 1966, with 31 people on board. The vessel was lost with no survivors. After some detective work, we knew the area to search. I found some remains of what we believe to be the Darlwyne, just one week before the fiftieth anniversary of the loss. The BBC filmed most of the process, interviewed relatives and others who remembered the event. It was then presented on TV, as a whole 30 minute episode of BBC’s Inside Out. The program shouldn’t have cost a lot to produce and was aired on BBC HD country wide. There are many stories like this, I am working on one right now with the BBC. It only takes a small team and a half decent story, to make a good and interesting program.

I have ideas of programs that have a wider interest but still contain diving. We have people we know who would make great presenters. We have a multi award winning and twice BAFTA nominated cameraman/editor/producer. We even have a local university that teaches media studies. I am sure we are not the only ones in the U.K., there are probably several in similar situations in every country.

A suggestion for the U.K. and a bit about programming.

In the U.K. and most of Europe, we have Sky TV. There is also Freeview in the U.K. and probably similar programming in Europe and the rest of the world. These broadcasting companies have many channels, some allow individuals to buy air time. Air time is not expensive for the smaller channels, these channels are watched by tens of thousands of people, including other channels. Other channels will then license programs it likes, to be shown on their channels, this can happen more than once.

The cost of airtime can be financed by a sponsor and advertisers. An advert can be as short as 15 seconds. So where is this going? Programming, it’s about financials around programming.

Air time on a lesser known Sky TV channel will cost roughly £1000 an hour. That hour gives you 9 minutes of advertising space to recover the costs. It will also appear on-line, to watch on-demand, after being shown. If we could make an inexpensive program, which certainly can be done, for say around £3000. A 15 second advert would need to be sold for under £120, slightly less if there is a program sponsor too. This would then break even. If the program was re-sold to another channel, then there would actually be a profit. It could even be sold to other countries. Most airtime suppliers would like a series, rather than a single program. So six programs would need to be made for a small series, although it does not have to be limited to any specific amount of programs. If done worldwide, by half the countries in the world, there would be 300 hours of diving on TV globally available, based on six 60 minute programs

. Create a new series each year, in each country, the choice would be expansive.

Any profit made by reselling, could be put into making more or better programs, or used to refund/credit advertisers.

The more diving gets seen, the more people will want to dive.